TWO THUMBS UP
I always love a story with a good ending. I am happy to report that Kraft Mac and Cheese and Ted Williams are teaming up for a very special Valentine’s Day salute.
Kraft will donate 100 boxes of Mac and Cheese to Feeding America for every tweet (up to 100,000 boxes) using the hashtag #VoiceofLove on Valentine’s themed tweets. In addition, Williams will record a personalized video message for each person to share with a loved one from 100 selected tweets.
Williams is the perfect person for Kraft to use for their social media campaign to fight hunger. He was once homeless and hungry himself and then shot to fame a little over a year ago when he was found on the streets with a sign advertising himself as “the man with the golden voice”. I have written about him several times on this blog therefore I will not go into depth here.
I give two thumbs up for this effort—one for Williams and his hard work on the road to sobriety and one to Kraft for recognizing his efforts. If I tweeted I would take advantage of this offer but, unfortunately, I don’t. So, tweeters get those sweet tweets out there!