‘Elf on the Shelf’ a holiday hit

As I wrote recently, the Elf on the Shelf has become a popular tradition with many young families–even though my niece’s four yeal old son had his misadventure concerning one. (See Elf on the Shelf Causes Chaos.)

According to the myth, an elf must be named before he receives his magic powers. I am proud to say that my sister’s great grandchild named her elf, Sheila. Not sure why she chose that name since I have had very limited contact with the child but, nevertheless, I think she chose an excellent name.

Here is the story of how the elf legend was born and how an enterprising family refused to take “no” for an answer. It turns out they knew more than the many fancy publishers who turned them down. After selling more than 2.5 million, this mother-daughter team now gets the last laugh.

‘Elf on the Shelf’ a holiday hit.

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